Focusing on Indonesia’s E-Commerce Acceleration, SIRCLO Announces Triawan Munaf and Maurits Lalisang as New Commissioners

Left to right: Brian Marshal, Triawan Munaf, Maurits Lalisang

Jakarta, 7 October 2021—E-Commerce enabler SIRCLO today welcomed Triawan Munaf and Maurits Lalisang as the company’s new commissioners. Triawan and Maurits will join forces to support SIRCLO in developing its technological capabilities, as well as accelerating the digitisation process of MSMEs and enterprise-scale businesses throughout Indonesia. 

Brian Marshal, Founder and CEO of SIRCLO, expressed his pride and respect in welcoming the two prominent figures who have experience in accelerating the growth of established businesses in Indonesia, for over three decades.

“As the go-to figures behind the growth of multiple big companies in Indonesia, Mr. Triawan and Mr. Maurits share the same vision with SIRCLO, which is to help business players adapt and transition to the digital realm through the omnichannel strategy,” said Brian. “We look forward to learning from them and expanding the company’s positive social and economic impact in supporting the growth of businesses through e-commerce, for both MSMEs and enterprise businesses alike. Together, we hope to become a sustainable company that could shape the foundation of Indonesia’s digital economy and boost the nation’s economy in the long run.”

Triawan Munaf is a renowned figure and serial entrepreneur in Indonesia, who also has been a creative industry player from an early age. As a former President Commissioner of PT Garuda Indonesia Tbk. and the former Head of the Creative Economy Agency (BEKRAF), Triawan’s enthusiasm for building the technology industry in Indonesia is evident from his arrival to the leadership ranks of East Ventures as a Venture Advisor in February 2020. Recently, he was also appointed as President Commissioner and Independent Commissioner of PT Aviasi Wisata Indonesia Tbk.

Sharing the same vision with SIRCLO to help nurture Indonesian entrepreneurs, Triawan Munaf stated, “The need to carry out digital transformation has become inevitable for business players across various scales—and even more so for MSMEs, who are the primary drivers of our economy. I have seen how SIRCLO helps this segment substantially through various ideas and solutions. Hence, I believe that their capability would contribute to the exponential growth of Indonesian MSMEs. I am excited to join SIRCLO, as this is in line with my vision of increasing the added-value of various Creative Economy sub-sectors, most of which consist of MSMEs,” he added. 

Committed to advancing SIRCLO, Maurits Lalisang is a distinguished leader who has an excellent track record of four decades, namely 11 years as CEO and 6 years as President Commissioner in PT Unilever Indonesia Tbk., a prominent multinational company. Through his various breakthroughs and innovations, he has succeeded in strengthening Unilever’s position as the market leader in the Fast Moving Consumer Goods (FMCG) industry. Currently, he is serving as the President Commissioner of PT Multi Bintang Indonesia Tbk, Commissioner of PT ICI Paints Indonesia, Commissioner of PT Deltomed Laboratories and as a Partner of the Saratoga Group, an active investment company in Indonesia.

Cementing his support for the e-commerce industry that has grown rapidly in the last two years, Maurits said, “I am very proud to know SIRCLO, an e-commerce enabler company that empowers thousands of MSME and enterprises, which in turn will bring massive contribution to Indonesia’s economic growth. It is an honor to join the company, in the process of developing SIRCLO’s business in the future. I am optimistic that SIRCLO will become a sustainable company that is increasingly valuable, both in terms of business and its contribution to the Indonesian economy.”

Since its establishment in 2013, SIRCLO has continued to adapt to the landscape and various challenges of e-commerce in Indonesia. Currently, SIRCLO provides end-to-end enabler services to business owners, collaborates with various marketplaces, develops social commerce channels, and serves enterprise-scale clients. As of this year, SIRCLO has helped more than 100,000 brands to sell online, from individual entrepreneurs, MSMEs, to large companies.



Founded in 2013, SIRCLO is a leading e-commerce solution company in Indonesia that helps businesses sell online. SIRCLO offers solutions that are divided into 2 main categories; the entrepreneur and enterprise solutions. In the entrepreneur category, SIRCLO offers SIRCLO Store, an online store dashboard for SMEs to sell across 3 various platforms (website, marketplace, chat commerce) and IbuSibuk, a solution empowering communities of mothers as Key Opinion Leaders (KOL), micro-influencers and resellers. In the enterprise category, SIRCLO offers e-commerce enabler services through SIRCLO Commerce, a solution for omnichannel technology development through ICUBE by SIRCLO, a B2B2C platform selling Mom & Baby products through Sooplai, and Orami, a parenting platform that combines Commerce, Content & Community within one ecosystem.

Today SIRCLO has served more than 100.000 brands to grow their business online. SIRCLO’s solution has been trusted by local brands entailing ATS The Label, Evete Naturals, Namaste Organic, This Is April and Heytimmy Kidswear, as well as trusted by established brands such as Unilever, Reckitt, KAO, L’Oréal, and Levi’s. Located at the Green Office Park 1, The Breeze (BSD – Serpong), the company has 1.000 employees and representatives based in Jakarta, Bekasi, Bandung, Yogyakarta and Surabaya.

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Rini Hapsoro

Communications Manager

M: +62 878 757 710 80